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Making a difference and creating value with communication under the French Egalim legislation (legislation for balanced commercial relations in agriculture and a healthy and sustainable food) (suppression of discounts, rebates and marking down and separa

  • All sectors
  • Market
- FORUM - 10h30 - 11h00

How to make a difference and create value with communication, in a regulatory environment where there is a separation between selling and advice. Customisation, reactivity, customer experience and use of all available and relevant tools, so many possibilities for communication actions. In an age of never-ending information, where is value in communication? According to what criteria? Is it possible to make a difference with a relevant and targeted communication? Beyond the technical aspects, what are the other topics to work on? What is the role of digitization in my communication strategy?

Partners

All our partners

  • Végépolys
  • FranceAgrimer_Nouveau
  • FNPF
  • Fédération Viticole de l'Anjou
  • Légumes de France
  • IFPC
  • GNIS
  • Interfel
  • CTIFL
  • IFV
  • Logo MIN 2018
  • IDFEL
  • Geves
  • INRAE
  • MSA
  • ITEIPMAI
  • Astredhor
  • logo ville d'angers vignette
  • ALM_Nouveau
  • Conseil Général de Maine et Loire
  • Conseil Régional des Pays de Loire
  • DESTINATIONANGERS_VERTIC_RVB
  • Aldev
  • Logo-CCI-baseline-bleu-RVB
  • Chambre Agriculture des Pays de la Loire
  • Ecole Supérieure d'Agriculture d'Angers
  • Agrocampus
  • APECITA
  • ANEFA