How to make a difference and create value with communication, in a regulatory environment where there is a separation between selling and advice. Customisation, reactivity, customer experience and use of all available and relevant tools, so many possibilities for communication actions. In an age of never-ending information, where is value in communication? According to what criteria? Is it possible to make a difference with a relevant and targeted communication? Beyond the technical aspects, what are the other topics to work on? What is the role of digitization in my communication strategy?
SIVAL - ANGERS
A Destination Angers' event
Route de Paris
49044 Angers Cedex 01
Tél +33 (0)2 41 93 40 40
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