Making a difference and creating value with communication under the French Egalim legislation (legislation for balanced commercial relations in agriculture and a healthy and sustainable food) (suppression of discounts, rebates and marking down and separa

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How to make a difference and create value with communication, in a regulatory environment where there is a separation between selling and advice. Customisation, reactivity, customer experience and use of all available and relevant tools, so many possibilities for communication actions. In an age of never-ending information, where is value in communication? According to what criteria? Is it possible to make a difference with a relevant and targeted communication? Beyond the technical aspects, what are the other topics to work on? What is the role of digitization in my communication strategy?


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