Sylvain ZAFFARONI at SIVAL 2025: discover tomorrow's food trends and innovations
Sylvain ZAFFARONI
Sylvain Zaffaroni is a French expert in food trends and innovations. In 2015, he co-founded "Pour nourrir demain", a committed media aimed at positively influencing food industry players to offer better food to as many people as possible.
In 2020, the editors of Les Marchés Hebdo recognized his influence by naming him one of the personalities of the year in the agri-food sector, praising his ability to promote positive transformation.
In 2024, he had the honor of being a member of the jury for SIAL Innovation, a prestigious competition at SIAL Paris that rewards the world's most outstanding food innovations.
At the same time, he leads the "Pour nourrir demain" community, a group of French food brands committed to rebuilding a more sustainable food system.
He is also renowned for his media appearances and his analyses of consumer trends, particularly with regard to responsible eating and the expectations of new generations.
Conference: "Tomorrow on our plates: food trends and innovations in France and around the world".
Meet consumer expectations in terms of taste and product use. Understand emerging trends and grasp the aspirations of customers/consumers in the act of purchasing... SIVAL also offers conferences that go beyond the "technical field" to engage in dialogue on more open topics related to the consumer.
Consumer expectations, ecological imperatives and technological advances are forcing a veritable transformation in the agri-food sector. Sylvain Zaffaroni invites you on a journey to the heart of emerging trends and innovations that are shaping the future of food production, processing and distribution.
Here are the main themes addressed at the conference:
- Alternative proteins: how they are shaking up the market and meeting environmental challenges.
- Responsible consumption: understanding the impact of ecological aspirations on food choices.
- Artificial intelligence: its growing role in optimizing production chains and analyzing purchasing behavior.
This session is aimed at all players in the sector: producers, processors, distributors and decision-makers wishing to anticipate new consumer expectations and adapt to market imperatives.
An expanded program to meet consumer expectations
SIVAL 2025 also features other events focusing on consumer trends:
- Tuesday January 14 (1:45pm - 2:15pm): How to reduce the risk of product innovation failure (La Serre, Forum area)
- Wednesday January 15 (4.45pm - 5.15pm): Transforming your offer: how to better meet your customers' expectations (La Serre, Forum area)
- Thursday January 16 (11am - 11:45am): Taste preferences of pear consumers (Espace Technique de Dégustation)
