6 reasons to exhibit at SIVAL
An ambitious communication plan
A strong presence in the trade press
SIVAL stands out for its effective, targeted communications plan. SIVAL hasa strong presence in the trade press. From September onwards, SIVAL has been advertising in all the national trade press magazines, covering all Sectors sectors: fruit and vegetables, vineyards, horticulture, cider, seeds, organic produce, etc. This extensive approach extends internationally, with campaigns in specialist publications in Germany, the Netherlands, Africa, Spain, Belgium, Italy, Great Britain and Morocco. At the same time, the departmental agricultural press also relays key information about the show.
By working closely with these renowned publications, SIVAL ensures extensive, high-quality media coverage. This visibility highlights innovations, trends and industry news. It also attracts an audience of qualified and committed professionals.
A major web and social networking campaign
This media campaign is complemented by a web display campaign on press and agricultural information websites, to ensure maximum visibility among key players in the sector. SIVAL also distributes 80 targeted newsletters and organizes two waves of 40,000 paper mailings in France and worldwide, segmented by Sectors.
On social networks, SIVAL maintains a strong presence on LinkedIn, Facebook and Instagram, at the heart of the community of plant production professionals.
Conferences are also broadcast live on the SIVAL Online web and mobile application, as well as on LinkedIn and Youtube. Last but not least, newsletter LinkedIn "Végétal: produire demain!" covers solutions and innovations to meet the challenges of plant production, and promotes content produced at SIVAL.
Regional, national and international press relations
SIVAL cultivates solid, strategic press relations on a regional, national and international scale. Each year, SIVAL organizes a national press conference in December, bringing together local and national journalists to present the Show's new products and highlights. Press releases are issued in July, November, December and January, to ensure ongoing, effective communication.
In addition, a press release and a specific media plan are dedicated to reaching an even wider international audience. During SIVAL, a press trip is organized, giving journalists an exclusive opportunity to discover the innovations and players at the show. SIVAL also invests in a hundred or so press and web space purchases in France and abroad, maximizing its visibility in specialized publications.
A digital marketing campaign in 3 phases
SIVAL is deploying a three-phase digital marketing campaign. It is designed to maximize impact and engagement throughout the event.
In the run-up to the show, the campaign aims to boost image and encourage conversions on a national and international scale, using social ads, programmatic advertising and targeted keyword purchasing strategies.
During the show, the focus is on real-time interaction with attendees, via dynamic social ads and programmatic content to keep them engaged and actively participating.
After the Show, the campaign focuses on leveraging the content produced, such as videos, interviews and SIVAL TV conferences, continuing to use social ads and programmatic marketing to extend the reach and impact of SIVAL highlights. Thanks to this comprehensive digital marketing strategy, SIVAL ensures optimum visibility and ongoing engagement before, during and after the event.
